Common Technical SEO Problems & How to Resolve Them

Technical SEO is very important for making a website more visible and improving its search engine score. Its main goal is to make a website's technical parts better so that search engine bots can better crawl and scan it. However, websites can have technical SEO problems even if they are very well built. This blog will talk about some common technical SEO issues and give you real-world ways to fix them.

Poor Speed of Page Loading

A website that loads slowly not only irritates users but also hurts your search engine results. To make a page load faster, start by making the code and images smaller. Use Google's PageSpeedInsights and other similar tools to find specific places that need work and then do what the tools say.

Content Duplication

Search engines have a hard time figuring out which version of a page to index when there is duplicate information. This could hurt your chances of scoring well.

Solution

• Use Canonical Tags: To say which version of a webpage is chosen, use canonical tags.

• Set up 301 redirects: 301 redirects are used to send similar pages to the main version.

• Avoid similar Content: Make sure that your content management system (CMS) doesn't create similar content by using multiple URLs.

Invalid External Links

Broken links make it hard for people to use your site and can also stop search engine bots from properly crawling it. Use tools like Screaming Frog to check your website often for broken links and fix them. Changing them to working URLs keeps people on your site and helps keep its trustworthiness.

Poor Mobile Performance

It is more important than ever to have a website that works well on phones now that mobile-first search is in place. Make sure that your site is flexible and that mobile users can access and read the same amount of information as people using desktop computers. You can use Google's Mobile-Friendly Test to find parts of your site that need to be made more mobile-friendly.

Issues with Broken Images and Missing Alt Tags

Images can get people interested and make the user experience better, but if they aren't handled properly, they can also hurt your SEO. To improve SEO and usability, make sure that all of your pictures have alt tags that are relevant and useful. To keep your site looking good, check for broken pictures often and fix them if you find any.

Site Organization and Usability Issues

Search engines can better understand your site if it has a well-organized layout. Make sure that your site's navigation is clear and easy to use and that you have a good internal linking plan that spreads page authority out fairly. Site maps and trail navigation are two tools that can make a website easier to crawl and better for users.

Conclusion

Taking on these basic SEO problems is important if you want to make your site more visible and useful. At RapidRank, our specialized knowledge is focused on making your website run at its best. Not only will these solutions improve the experience of your users, but they will also make it easier for search engines to find and rank your site, which will lead to more traffic and higher results. You can count on us to improve your website's SEO approach.

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